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Interactive Webpage: www.worldofhammam.com
This webpage should attract actual and potential hammam users, especially
young people, whose connection to the hammam loosened. Although the
rate of young people having access to internet at home might be quite
low, these target groups have access to the internet in various internet
cafes, which are at the same time places to meet and to gather information.
Products of the project like the handbook of Hammam or the movie clips
will be found online, always with a possibility for the users to interact
with the content. The page will be bilingual, Arabic and English, to
reach a broader audience also from other countries, for example also
European citizens and companies interested in this unique cultural heritage
of the Mediterranean region - the Hammam.
Guidelines for Hammam staff training:
As there are no common guidelines and most of the knowledge-transfer
is lerning-by-doing, guidelines for the training will support managers
and staff. For hammam managers: they should empower the hammam managers'
corporation in order to improve the working condition of hammam staff
and seek funding for the repair and maintenance of their hammams. For
the hammam staff they should increase their level of awareness about
health and safety issues, hygiene and good service through appropriate
training. We will conduct workshops for raising the awareness of water
and energy saving strategies for the users and managers of hammams.
Folklore booklet - the traditional use of the Hammam:
A compilation of all relevant information about the traditional hammam
as a documentary of intangible and tangible cultural heritage will be
published as "The Great Handbook of the traditional Hammam". It will
include typical design structures of the buildings, the rooms and their
functions, as well as behavioural rules, ways of usage, rituals, beautification
and health activities and descriptions of typical hammam sceneries.
It will also contain a glossary of items used during the hammam and
the different applied treatments.
Scientific publications:
An architecture book will be published which will highlight the
architecture of hammams in the Mediterranean region, disseminate good
practices of restoration and provide guidelines for the design of future
contemporary hammams.
Special issues of international journals will be published and
the team will sub-contract to thematic editors, who are specialised
in the field of cultural heritage.The Austrian book publisher Sonderzahl-Verlag
will publish a book on hammams.
Press conferences
Press conferences will be held at every international HAMMAMED conference.
Each conference will provide a press kit with main t opics and results.
Manual for Restoration and Conservation (supporting awareness in
the scientific urban planning):
We will work out guidelines for contemporary hammam designs as well
for the existing hammams in the Mediterranean region according to sustainability
principles. These guidelines could also contribute to architectural
plans in Europe.
Architecturally the two hammams represent different
traditions and eras and are located in different geographical areas,
illustrating the rich variations existing for this building type in
terms of spatial configuration, architectural characteristics and water
and building heating systems. Nonetheless all hammams share a basic
organisational principle based on a series of bathing spaces with increasing
temperature as one moves nearer to the furnace. On the contrary each
hammam presents clear differences in the heating system, the bathing
spaces' architectural configuration and the level of usage and awareness
of the local community living in the surrounding area of the hammam.
Historic hammam buildings have rarely been valued as heritage buildings
and as such many have been demolished or left to decay. Only a very
small number has been restored and protected, however, the conservation
and restoration process is often questionable as it does not respond
to the specific requirements of this building to operate under a high
level of humidity and temperature.
- The production of architectural models as well as virtual models of
the two case study buildings will help local participants understand
the various components of the hammam and will be used to communicate
and discuss various strategies that can be adopted to improve the internal
environment of the building.
- A training workshop will be organised for building
technicians regarding various aspects of hammams restoration and maintenance.
Business/management plan:
Do the Hammams need economical or financial sustainability? This
is one of the key questions for the sustainability of the hamman. We
assume that the hammam is a double cultural heritage: as a monument
and as a facility to use. Very often a cultural heritage has a high
economical potential value but a very poor capacity of maintaining itself.
The framework of the financial sustainability is very narrow. It means
that the hammam must be managed as a company with all the rules of a
merchant activity. In merchant logic, every activity has to generate
profit, which means that the turnover must be higher than the costs.
Thus, it needs to explore the market and to make a business model. That
is a framework to identify all the data needed (level of the demand
and supply, costs of functioning of the hammam, wages, and all the prices
of input) for a realistic scenario of the hammam for a short and mid
term period.
But very often the hammam cannot - whether short or medium term - generate
enough money for self-sustaining. In this case we need to use an economical
approach: the cost-benefit analysis, which supplies a framework to explore
and measure the impact of the hammam on its environment. From this point
of view, we have two central questions: who are the decision makers;
and what are the objectives. A business plan and interactive spread
sheet shall support the hammam owners in managing their unique cultural
heritage and keep it open for the public.
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