publications

 

Interactive Webpage: www.worldofhammam.com
This webpage should attract actual and potential hammam users, especially young people, whose connection to the hammam loosened. Although the rate of young people having access to internet at home might be quite low, these target groups have access to the internet in various internet cafes, which are at the same time places to meet and to gather information.

Products of the project like the handbook of Hammam or the movie clips will be found online, always with a possibility for the users to interact with the content. The page will be bilingual, Arabic and English, to reach a broader audience also from other countries, for example also European citizens and companies interested in this unique cultural heritage of the Mediterranean region - the Hammam.

Guidelines for Hammam staff training:
As there are no common guidelines and most of the knowledge-transfer is lerning-by-doing, guidelines for the training will support managers and staff. For hammam managers: they should empower the hammam managers' corporation in order to improve the working condition of hammam staff and seek funding for the repair and maintenance of their hammams. For the hammam staff they should increase their level of awareness about health and safety issues, hygiene and good service through appropriate training. We will conduct workshops for raising the awareness of water and energy saving strategies for the users and managers of hammams.

Folklore booklet - the traditional use of the Hammam:
A compilation of all relevant information about the traditional hammam as a documentary of intangible and tangible cultural heritage will be published as "The Great Handbook of the traditional Hammam". It will include typical design structures of the buildings, the rooms and their functions, as well as behavioural rules, ways of usage, rituals, beautification and health activities and descriptions of typical hammam sceneries. It will also contain a glossary of items used during the hammam and the different applied treatments.

Scientific publications:
An architecture book will be published which will highlight the architecture of hammams in the Mediterranean region, disseminate good practices of restoration and provide guidelines for the design of future contemporary hammams.
Special issues of international journals will be published and the team will sub-contract to thematic editors, who are specialised in the field of cultural heritage.The Austrian book publisher Sonderzahl-Verlag will publish a book on hammams.

Press conferences
Press conferences will be held at every international HAMMAMED conference. Each conference will provide a press kit with main t opics and results.

Manual for Restoration and Conservation (supporting awareness in the scientific urban planning):
We will work out guidelines for contemporary hammam designs as well for the existing hammams in the Mediterranean region according to sustainability principles. These guidelines could also contribute to architectural plans in Europe.

Architecturally the two hammams represent different traditions and eras and are located in different geographical areas, illustrating the rich variations existing for this building type in terms of spatial configuration, architectural characteristics and water and building heating systems. Nonetheless all hammams share a basic organisational principle based on a series of bathing spaces with increasing temperature as one moves nearer to the furnace. On the contrary each hammam presents clear differences in the heating system, the bathing spaces' architectural configuration and the level of usage and awareness of the local community living in the surrounding area of the hammam.

Historic hammam buildings have rarely been valued as heritage buildings and as such many have been demolished or left to decay. Only a very small number has been restored and protected, however, the conservation and restoration process is often questionable as it does not respond to the specific requirements of this building to operate under a high level of humidity and temperature.

- The production of architectural models as well as virtual models of the two case study buildings will help local participants understand the various components of the hammam and will be used to communicate and discuss various strategies that can be adopted to improve the internal environment of the building.

- A training workshop will be organised for building technicians regarding various aspects of hammams restoration and maintenance.

Business/management plan:
Do the Hammams need economical or financial sustainability? This is one of the key questions for the sustainability of the hamman. We assume that the hammam is a double cultural heritage: as a monument and as a facility to use. Very often a cultural heritage has a high economical potential value but a very poor capacity of maintaining itself. The framework of the financial sustainability is very narrow. It means that the hammam must be managed as a company with all the rules of a merchant activity. In merchant logic, every activity has to generate profit, which means that the turnover must be higher than the costs. Thus, it needs to explore the market and to make a business model. That is a framework to identify all the data needed (level of the demand and supply, costs of functioning of the hammam, wages, and all the prices of input) for a realistic scenario of the hammam for a short and mid term period.

But very often the hammam cannot - whether short or medium term - generate enough money for self-sustaining. In this case we need to use an economical approach: the cost-benefit analysis, which supplies a framework to explore and measure the impact of the hammam on its environment. From this point of view, we have two central questions: who are the decision makers; and what are the objectives. A business plan and interactive spread sheet shall support the hammam owners in managing their unique cultural heritage and keep it open for the public.